JOIN THE "INDUSTRY OF COOL"™

DISCOVER THE SCIENCE

ENERGY
Cold water immersion profoundly stimulates the metabolic system by boosting mitochondrial function to create more ATP. Activation of the sympathetic nervous system increases noradrenaline by 530% via the cold shock response. 
beae image basic
IMMUNITY
beae image basic
A healthy immune response not only fights infections, invaders, and pathogens but also supports athletic recovery. Cold water immersion can help to increase white blood cell count, including t-lymphocytes, and reduce auto-immune responses and chronic inflammation.
INFLAMMATION
beae image basic
Chronic inflammation can lead to auto-immune disease and negative health outcomes. Cold water immersion may be helpful in reducing an overactive inflammatory immune response, decrease pain, and improve quality of life. 
beae image basic
RECOVERY
Cold water immersion has become one of the most popular recovery strategies that athletes adopt for training and competition. A systematic review with meta-analysis of 68 papers highlighted that cold water immersion decreases inflammation, soreness, perceived fatigue, and drastically increases perceived recovery.
THE EXTREME EXPERIENCE
Vendor:
natural high

THE EXTREME EXPERIENCE

🔥❄️ Natural High™ Extreme – Cold & Hot Plunge System (All-in-One) Your complete wellness solution — in one power...
Regular price
$1,895.00
Sale price
$1,895.00
Regular price
THE LUXE EXPERIENCE
Vendor:
Natural High

THE LUXE EXPERIENCE

Natural High – LUXE Experience Where performance meets polish, the LUXE Experience is designed for those who want the...
Regular price
$3,495.00
Sale price
$3,495.00
Regular price
THE PREMIER EXPERIENCE
Vendor:
natural high

THE PREMIER EXPERIENCE

🧊🔥 Natural High™ PREMIER Insulated Acrylic Cold Plunge System Elevate your wellness with the most luxurious cold &am...
Regular price
$6,490.00
Sale price
$6,490.00
Regular price
THE ELITE EXPERIENCE - Commercial Cold Plunge Solution
Vendor:
Natural High

THE ELITE EXPERIENCE - Commercial Cold Plunge Solution

The NATURAL HIGH ELITE EXPERIENCE cold plunge solution for commercial environments Natural High’s commercial cold plu...
Regular price
$8,295.00
Sale price
$8,295.00
Regular price
NATURAL HIGH™ INFLATABLE TUB
Vendor:
natural high

NATURAL HIGH™ INFLATABLE TUB

Natural High™  INFLATABLE TUB The most comfortable, durable and economical Cold Plunge in the industry.  Our cool gra...
Regular price
$495.00
Sale price
$495.00
Regular price
Natural High™ PREMIER 1HP Chiller
Vendor:
Natural High

Natural High™ PREMIER 1HP Chiller

Natural High™ PREMIER 1HP Chiller The 1HP EXTREME chiller cools water to 37 degrees or heats it to 107 degrees within...
Regular price
$2,895.00
Sale price
$2,895.00
Regular price
Natural High™ EXTREME 1HP Chiller
Vendor:
Natural High

Natural High™ EXTREME 1HP Chiller

Natural High™ Extreme Chiller The 1HP EXTREME chiller cools water to 37 degrees or heats it to 107 degrees within 3 h...
Regular price
$1,595.00
Sale price
$1,595.00
Regular price
Natural High Acacia Wood Drip Mat
Vendor:
Natural High

Natural High Acacia Wood Drip Mat

Step out of your cold plunge in style with this handcrafted Acacia wood mat, designed for both beauty and functionali...
Regular price
$79.00
Sale price
$79.00
Regular price
Natural High™ T-Shirt
Vendor:
Natural High

Natural High™ T-Shirt

Get your Natural High™ - Industry of Cool™ T-Shirt.  Support the cause and join "the Industry of Cool"™ 4.2 oz./yd² ...
Regular price
From $24.95
Sale price
From $24.95
Regular price

App Coming Soon!

beae image basic
Beae Builder
beae image basic

Cold water exposure triggers a 500% increase in norepinephrine and 250% increase in dopamine for mood improvement, and activates brown fat, boosting metabolism by 350%for enhanced fat burning.

Biologists
Gary Brecka

If you dread cold showers or a cold plunge first thing in the morning, you stand to benefit more, not less from the long lasting adrenaline & dopamine increase it triggers.

American Neuroscientist
Andrew D. Huberman, Ph. D.

The cold is an absolute doorway to the soul

Extreme Athlete
The Iceman