JOIN THE "INDUSTRY OF COOL"™

DISCOVER THE SCIENCE

ENERGY
Cold water immersion profoundly stimulates the metabolic system by boosting mitochondrial function to create more ATP. Activation of the sympathetic nervous system increases noradrenaline by 530% via the cold shock response. 
beae image basic
IMMUNITY
beae image basic
A healthy immune response not only fights infections, invaders, and pathogens but also supports athletic recovery. Cold water immersion can help to increase white blood cell count, including t-lymphocytes, and reduce auto-immune responses and chronic inflammation.
INFLAMMATION
beae image basic
Chronic inflammation can lead to auto-immune disease and negative health outcomes. Cold water immersion may be helpful in reducing an overactive inflammatory immune response, decrease pain, and improve quality of life. 
beae image basic
RECOVERY
Cold water immersion has become one of the most popular recovery strategies that athletes adopt for training and competition. A systematic review with meta-analysis of 68 papers highlighted that cold water immersion decreases inflammation, soreness, perceived fatigue, and drastically increases perceived recovery.

App Coming Soon!

beae image basic
Beae Builder
beae image basic

If you dread cold showers or a cold plunge first thing in the morning, you stand to benefit more, not less from the long lasting adrenaline & dopamine increase it triggers.

American Neuroscientist
Andrew D. Huberman, Ph. D.

Cold water exposure triggers a 500% increase in norepinephrine and 250% increase in dopamine for mood improvement, and activates brown fat, boosting metabolism by 350%for enhanced fat burning.

Biologists
Gary Brecka

The cold is an absolute doorway to the soul

Extreme Athlete
The Iceman