S H O P

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ENERGY
Cold water immersion profoundly stimulates the metabolic system by boosting mitochondrial function to create more ATP. Activation of the sympathetic nervous system increases noradrenaline by 530% via the cold shock response. 
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IMMUNITY
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A healthy immune response not only fights infections, invaders, and pathogens but also supports athletic recovery. Cold water immersion can help to increase white blood cell count, including t-lymphocytes, and reduce auto-immune responses and chronic inflammation.
INFLAMMATION
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Chronic inflammation can lead to auto-immune disease and negative health outcomes. Cold water immersion may be helpful in reducing an overactive inflammatory immune response, decrease pain, and improve quality of life. 
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RECOVERY
Cold water immersion has become one of the most popular recovery strategies that athletes adopt for training and competition. A systematic review with meta-analysis of 68 papers highlighted that cold water immersion decreases inflammation, soreness, perceived fatigue, and drastically increases perceived recovery.

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Beae Builder
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If you dread cold showers or a cold plunge first thing in the morning, you stand to benefit more, not less from the long lasting adrenaline & dopamine increase it triggers.

American Neuroscientist
Andrew D. Huberman, Ph. D.

Cold water exposure triggers a 500% increase in norepinephrine and 250% increase in dopamine for mood improvement, and activates brown fat, boosting metabolism by 350%for enhanced fat burning.

Biologists
Gary Brecka

The cold is an absolute doorway to the soul

Extreme Athlete
The Iceman